LinkedIn Company Page Training
Practical training to help marketing teams increase their company’s presence on LinkedIn
Thanks to a raft of new and exciting features, LinkedIn company pages are now a valuable marketing asset for companies looking to build an online presence that helps them connect with their target audience in a professional and engaging way and attract new opportunities.
As the world’s largest professional network, LinkedIn provides a platform on which to showcase your company’s brand, share news and company updates, promote events and thought leadership content, recruit new talent, generate leads as well as benefit from the free SEO that LinkedIn pages offer to get found on Google.
To maximise the benefits LinkedIn company pages requires making it part of your overall marketing strategy and investing the time and resources needed to create a well-maintained and engaging LinkedIn company page.
Which is where this LinkedIn company page training comes in.
Tailored to your organisation and objectives, we look at LinkedIn company page best practice including:
- How to build brand awareness by writing your company page for success, ensuring the page is ‘all-star’
- How to increase the reach and visibility of your LinkedIn Page
- All the latest company page features and how to set up those that are relevant
- What and how to post for impact
- How to grow and maximise company page followers
- How to analyse and use LinkedIn Page analytics to your advantage
Prior to the training there is a short exploratory call to gather the information required to tailor the session to your company. I also undertake a full audit of your LinkedIn Page and include any recommendations and thoughts in the training.
The training, which can be done either face to face or online, includes handouts and checklists, follow-up actions and recommendations, and 30 days’ post-training support.
What My Clients Say . . .
“A team of 6 took part in a one day training course aimed at improving our confidence when posting and increasing our connections with our key audiences. Prior to the session, Judy had assessed all of our profiles and researched our target audiences and provided valuable feedback. Within the session we worked with Judy to make improvements to our profiles, learnt how to target the right connections and best practice for connecting with them. One team member literally saw an instant result from her changes. As a result of this training, she now confidently posts informative posts which have resulted in key connections and CPD bookings.”
“Judy worked with two of our sales teams to help them understand and realise the power of LinkedIn. She grasped our (vague) brief well. By then making a real effort to understand our marketplace, she grasped the key selling points to help us effectively communicate what differentiates us from our competitors. This allowed Judy to quickly get ‘buy in’ from our sales people, which she followed up with practical and insightful advice throughout the sessions she delivered. This has had an instant impact on the individuals in our sales team and our business.”
“We recently engaged Judy to help us understand LinkedIn, its capabilities and what it offered us as a marketing tool. To say she transformed our approach would be an understatement. Her training was detailed, methodical, well researched and delivered with a great sense of humour.”